Real Madrid and EA Sports extend partnership for 5 years

Real Madrid and EA Sports have renewed their partnership for the next five years, giving EA Sports exclusive access to Real Madrid assets and players.

The partnership so far has seen several Real Madrid players feature on FIFA’s front cover, including current coach, Zinedine Zidane, Eden Hazard, Roberto Carlos, and Karim Benzema.

EA Sports FIFA VP general manager, Nick Wlodyka, said the success of Real Madrid kits being the most popular among players in the FIFA Ultimate Team game mode, shows the success of the partnership for both parties.

“Strategic partnerships like this one with Real Madrid are crucial to our vision of growing the love of sport and, in this case, football around the world,” Wlodyka said.

Real Madrid is one of the most iconic and successful clubs in the world and we look forward to delivering the most authentic, innovative and interactive Real Madrid FIFA experience for fans in the years to come,” he said.