Connect with us

Hi, what are you looking for?

Fortnite

Gen G Partners with dating app Bumble

Gen.g esports has entered a partnership with social and dating app Bumble.

The deal sees the multinational organisation launch their first all-female team named ‘Gen.G Empowered by Bumble,’ or ‘Team Bumble’ – that will compete in Fortnite. The app will also act as a jersey sponsor for the team.

The partnership aims to “develop new platforms to drive empowerment in the gaming community,” with Bumble launching a gaming badge in its app to indicate that they enjoy playing or watching video games.

Chelsea Maclin, VP of Marketing at Bumble discussed the partnership in a release: “Our mission at Bumble is to empower women around the world, and we’re proud to partner with Gen.G to continue expanding into the esports and gaming communities. We’re trying to support the women who are already building incredible communities in gaming. We’ve built strong communities through Bumble and Gen.G and we’re excited to work together to help bring the gamer community together in real life. Together with Gen.G, we want to empower women trailblazers, and make it easier for them to connect with their community whether it be through dating, friendship, or networking.”

Saira Mueller, Head of US Content for Gen.G esports added: “Here at Gen.G we really pride ourselves on providing the best resources and support for all of our pro players—regardless of their gender. Now, with Bumble on board, we can level up our support of Maddie, Tina, Carlee, and Hannah, who are some of the best female Fortnite players in the world. I’m excited to see where Team Bumble takes them and how it shifts the narrative for women in esports as a whole.”

Earlier this year, the organisation announced a $46 million (£35 million) funding round that included investment from the likes of actor Will Smith and Japanese football player Keisuke Honda’s Dreamers Fund.

Related esportsnews.gg Articles

League of Legends

The Mid-Season Invitational is finally here and our team at esportsnews_tips has carefully been analysing the 11 region’s representative teams from world beaters to...

CSGO

Cloud9, North America’s only Major winning team has dropped out of CSGO, listing it’s entire squad on the transfer market. Promising to return when...

Fortnite

Fortnite has partnered with ‘The Beautiful Game’ to bring football alive in their battle royal. You can get the new “Kickoff Set” and Pelé’s...

Other

Shanghai is looking to position itself as the global powerhouse for esports events with construction of a $898m esports hub. The venue named the...

Patreon

Like what you see and want more? Interested in receiving pinpoint accurate match tips? Support us and help us make you money.

Become a Patron

Newsletter

Receive the best news, analysis, betting tips and more, right in your inbox.